Currently Crushing: True&Co
I cannot tell you how excited I was when I learned of True&Co‘s existence. I’d been reading about the company and how it’s been in the works for a long time on the blog Blushing Ambition by the darling Annabel. I thought it would be just your average middle-end boutique that sells nice sleepwear and pretty undergarments. Boy was I wrong. Everyone and their mother, literally, needs. this. website.
Let’s talk breasts. Mine are small. I have struggled since puberty to find the right bra for me. Believe it or not, I’ve worn the same size bra since I started wearing them. It’s a tiny size. Victoria’s Secret doesn’t even carry it in their stores. Even on the off-chance I do find my size, in Vicky’s mind, all A-cups must wish desperately they were DDs. I like my small breasts, I really really do.
So, for the last few years I’ve been ordering 3-10 different bras from online vendors like Asos, trying them all on, and sending 9-10 of the ill-fitting, overly-padded ones back, then repeating the cycle. But not anymore. Thanks to True&Co’s delightfully positive questionnaire that narrows down your best bra size based on your favorite bra’s fit, your dress size, and a few other factors, I have fallen in love with lingerie shopping once again.
Sign up with your email and the site catalogues your information for future purchases and stocks your personal shop with bras tailored to your needs. The big twist on conventional underwear shopping? For a $45 deposit, True&Co will send five different bras (three picked by you from your special shop, two recommended by True&Co especially for you) directly to your house for you to try on. If you don’t like any, send them all back for free. They return your deposit and you can go on searching for that perfect fit. If any of them do tickle your fancy, great! Keep the best ones, send the rest back. Obviously you have to pay for them but the shipping is free!
Check out my True&Co. Gift Guide ripe with recommendations for your sister/girlfriend/gal pal/mom (?).
Another huge bonus: they have an impeccably edited sleepwear shop as well. Whether for sleep, play, snuggling, or the holidays, they’ve got your lounge time covered with a great selection of labels that truly fit every budget.